VERIFIED LISTING
Imovation was founded in 2003 as a payments technology and loyalty startup in a dynamic and emerging market in Dubai, United Arab Emirates. Within a few months it was clear that there was a significant demand for strategic and tactical consultancy in the fields of customer retention. This, coupled with the very high mobile phone penetration rates in the UAE and Kingdom of Saudi Arabia made the social and economic conditions ideal for the emergence of an innovative and imaginative new payment instrument